Branding

At Media Works Public Relations, we help clients define and express their visual identity with clarity and consistency. Our branding process begins with understanding a company’s values, audience, and long-term goals. From there, we develop logo concepts and complete brand style guides that establish a cohesive look and tone across all media. Each element: color palette, typography, imagery, and logo usage, is built to strengthen recognition and reflect the brand’s personality with professional polish.

SAMPLES

In this case study, we produced a foundational brand style guide for Pixel Perfect Photography to ensure consistent and professional logo use across all media. The guide includes both a full-color and black-and-white version of the logo, along with clear instructions for spacing, contrast, and layout flexibility. While simple by design, it establishes the visual standards necessary for brand recognition and media accuracy. This initial version serves as the groundwork for a more comprehensive identity system that will later expand to include color palettes, typography, and additional branded assets.